While employed at Priority Data I wore many hats under the marketing umbrella; I created digital and print graphics and collateral, managed the company website, developed marketing strategies for upcoming tradeshows, and also managed the company's social media. The company had already created Facebook, LinkedIN, YouTube, and Twitter pages prior to my arrival, but I was handed the reigns to stimulate growth in hopes of that translating to name and brand recognition among the industry and new lead generation.
I set a daily schedule for posting new content and used social media management platform called Buffer to help accomplish this. I engaged in an educational approach to sharing content by finding articles that were related to the property and casualty, agricultural, and technology industries. Articles would feature news, trends, or emerging technology that would relate to our clients and business. I would occasionally share articles that were created in house that related to our business, as well as graphics for holidays.
When I took over the Twitter platform, Priority Data had around 70 followers, but over the course of my 6 year tenure, I helped grow that number to over 200 followers, which was a challenge due to the niche nature of the industry. This helped translate into brand awareness and lead generation.